Paper London: Minimalist Whimsy

This is a continuation of my coverage of a few up-and-coming brands to which I was exposed through one blessing of a Net-a-Porter email. Today, we're talking about Paper London.

Who's Wearing It? 
Taylor Swift, Solange Knowles, Kate Hudson, Margot Robbie

Who Should be Wearing it?
Leandra Medine, Diane Kruger

The SS16 Lookbook is full of clean lines with a color scheme where neutrals pair with bright jewel tones. I love the balance of aesthetics in this collection---the pairing of Mediterranean, off-the-shoulder blouses with shapes that remind me of women in Vermeer paintings. As with many of the new designers I'll be featuring, there is a sense of femininity that has been turned on its head. It's quieter, more subdued.

The looks conjure images of a London girl with post-holiday blues. She just came back from a whirlwind tour from Cinque Terre to Havana, now she's spending late nights at home with bottles of champagne wearing the clothes from her nights out dancing.

HONORABLE MENTION: Solace London's clean, minimalist evening wear worn by Lily Collins and FKA Twigs, which I think needs to be included in Rooney Mara's wardrobe stat.