As Proust would tell us, scent is a powerful sensation that has the ability to transport us and to evoke deep memories. It also says a lot about your personality. Buying a $200 Tom Ford perfume says something very different than using a $10 Egyptian musk rollerball from the natural food store. Your perfume style might be different than your fashion style too, which is when things get interesting. Here’s a few ways to start developing your signature scent.
look to your scent preferences
This is the most obvious point of consideration, of course, because your visceral reaction to the scent is the most important thing. What kind of scents make you just want to keep smelling them forever and ever? For me, I’m drawn to things like vanilla, amber, pink peppercorn, and hinoki.
rotate seasonal scents
The smells that are fitting for summer aren’t as appropriate for winter, so it’s nice to have two different scents. I like doing one for spring/summer and then another for fall/winter. For the spring/summer months, look for scents that are fresh, clean, and bright with notes such as lime, grapefruit, yuzu, magnolia, freesia, sea salt, berries, and green grass. For fall/winter, look for scents that are warm, dark, and spicy with notes like cedar, vanilla, amber, vetiver, pomegranate, cassis, and rose.
consider your personality + moods
Like I said before, your scent can really say a lot about your personality, so take that into consideration when figuring out which will be your signature. Below, I’ve included some perfumes I find fitting of four different archetypes: cool girl vibes (think Paris and New York girls), bohemian earth queen, bubbly personality, and old Hollywood glamour. This doesn’t necessarily have to match your personal style when it comes to clothes. In fact, mixing it up is what makes things interesting. My personal style leans more classic, old Hollywood with a little bit of cool girl vibe, but I prefer the cool girl vibe scent profile. Mixing the two together makes for a vibe that’s all my own.
cool girl vibes
summer- Byredo Bal D’Afrique, Fleur de Peau
winter- Maison Margiela Replica Jazz Club, Le Labo Tonka 25
bohemian earth queen
earthy, natural, woodsy
summer- Maison Margiela Replica Beach Walk, Byredo Gypsy Water
winter- Byredo Eleventh Hour, Le Labo Oud 27
the bubbly personality
summer - Calvin Klein CK One, Byredo Sundazed
winter - Ouai Rue St. Honoré, Tom Ford Lost Cherry
old hollywood glamour
summer - Glossier You, Maison Margiela Replica Lipstick On
winter - Chanel No. 5, Jo Malone White Moss & Snow Drop